UNLABELED -Camouflage against the machines-
The age of Surveillance Capitalism is here. In the taxi, AI forces "men" to watch shaving cream commercials regardless of their real gender identity. At the airport, you are identified and can be labeled as "dangerous." The system transforms our everyday behavior into data and abuses it for efficiency and pursuit of profit. On the contrary, we have no way to protect ourselves from information exploitation. We need camouflage. We need clothes to live in a society that exploits our identity.
Nominated in ISCA2020 Digital Content Category 1st Prize, 60th ACC TOKYO CREATIVITY AWARDS Creative Innovation GOLD, 24th JAPAN MEDIA ARTS FESTIVAL Entertainment Division Jury Prize
Creative Director: Nao Tokui
Creative Director: Naoki Tanaka
Technical Direction: Makoto Amano
Design Direction: Hanako Hirata
Machine Learning: Ryosuke Nakajima
Design Assistant: Yuka Sai
Technical Support: Yusuke Yamada
Garment Design: Shun Matsunaga
Planner: Risako Kawashima
Exhibition Producer: Ryo Miura
Producer: Masafumi Fujioka, Ryotaro Omori
Production Manager: Kohei Suzuki
Film Director: Shuto Hashiura
Cinematographer: Yudai Maruyama
Music: Reo Anzai
Stylist: Kumiko Sannomaru
Fashion Director: Takuya Chiba
Hair makeup: Momoji Saito
Cast: Mayuu Yokota, Shinako, Ryosuke Kono, Akari Eda
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Exhibition: UNLABELED
Media Ambition Tokyo 2020
Feb.28 – Mar. 8, 2020
at SHIBUYA QWS
ICC Annual 2022: Life / Likeness
Jun. 25, 2022 – Jan. 15, 2023
at NTT Intercommunication Center
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UNLABELED -Second Epoch
With the development of AI technology using deep learning, AI surveillance society has arrived. Excessive surveillance which in consequence, privacy will be threatened for people living in modern times. Using a specific pattern that AI misrecognizes, we create a camouflage garment based on the generated images. We seek the alternative 21st century camouflage through fashion, which is the second skin to one’s body. In this research, we aim to reconsider the relationship between the latest technology and our well-beings (in the AI surveillance society.)
Technical Direction: Makoto Amano
Design Direction: Hanako Hirata
Machine Learning: Ryosuke Nakajima
Movie: Yuka Sai
Supervisor: Nao Tokui
Special Thanks
Model: Kayou Shin
Cinematography: Kei Gochi
Music: Leo Anzai
Technical Support: Yusuke Yamada
Design Support: Shun Matsunaga